When the first batches of the Nutribullet infomercials were shown in national television, it was the very first time we’ve heard about the term, Nutrient Extraction. It’s a great marketing tactic because it is engaging and has truly enhanced the awareness for the Nutribullet brand (read my review of the Nutribullet). They’ve dubbed these kitchen appliances as the next level nutrient extraction machine that is capable of “breaking down the cell walls of fruits and vegetables so that the right nutrients will be extracted properly”. And the extracted nutrients are ready for consumption in your Nutriblasts.
It was the perfect story, a great marketing strategy. But is nutrient extraction real? To find the answers, I’ve done a little bit of scientific reading and sorting through research articles from reputable websites and universities and here’s what I’ve found out.
Nutrient extraction is something that our bodies are already doing on a daily basis. From the moment food enters our mouth, digestion or as we’ve mentioned in this article, nutrient extraction immediately happens as we start chewing our foods. That mechanical breakdown is actually one way to “break-down” the nutrients from our foods. And Amylase, an enzyme found in our saliva starts breaking down starch as well.
Then as food enters our stomach and small intestines complete digestion takes place. This is where our chemical, mechanical, and physiological process is breaking down the nutrients from our foods. So in essence, given ideal situations, our bodies has everything that it needs in order for nutrient extraction to take place. But we are not in ideal situations.
We’ve eaten more and more processed foods as a nation each year. Not just in North America but all around the world. Just look at the obesity rates and morbidity rates because of health related issues. It has become an epidemic. We have also been more fast-paced than ever before. I’m pretty much sure that a lot of people are rushing daily. Even rushing on how they eat, forgetting that chewing and savoring the meal is as important as the meal itself.
So with that in mind, I’d like to think of the Nutribullet as the Nutrient Extraction that enhances our way of life. Yes, our bodies can extract nutrients from foods, but what if we can help our bodies assimilate foods much faster? For example, the Nutribullet turns fruits and veggies into smoothies, which means that there’s less chewing and more drinking. This will also help your stomach and small intestine digest food because it’s already in liquefied form.